Pilla Creative Marketing is a boutique internet marketing firm offering branding, creative direction and digital marketing services for small and mid-sized businesses.
Mass Marketing isn't what it used to be. Consumers now have access to virtually unlimited choices in information, products and services. The result is a fractured landscape made up of countless niche markets — each with their own set of wants and needs— and an equal number of companies competing for their business, all using the same tools and techniques.
In this crowded environment, how do you avoid the trap of "Me-Too" marketing, separate your business from the competition and build a community of fans, followers and customers?
Rather than giving you the usual set of marketing rules that may or may not apply, we listento what you have to say about your business—your passions, insights and experiences. We build your identity from the "inside out", creating a brand that truly reflects your business, engages your current customers and reaches out to new ones.
Discover "People don't buy what you do, they buy why you do it." — Simon Sinek
Starting with your beliefs and capabilities, we guide you through the process of determining your "why" and identifying the qualities that make your business unique, setting you apart from your competitors. The idea is not to appeal to everybody, but to appeal potential customers who think and believe as you do.
Define "Marketing used to be about the things you make, it's now about the stories you tell." —Seth Godin
Your brand identity is used as a basis for creating "branding stories", marketing information presented in a narrative form. Theses stories resonate with your target audience on an emotional level by illustrating your core values, demonstrating your capabilities and providing information they'll find useful and entertaining,
Distribute "Go hunting where the ducks are." — Michael Pilla
Since your customers are online everywhere, you need to be there too. We create a comprehensive "digital foot print" for your business by distributing your branding content to the relevant online platforms (web sites, social media, viral marketing and so on) giving you a variety of ways to reach and retain present and future customers .
The result is an authentic identity that resonates with your customers, inspiring loyalty, positive word of mouth and repeat business.