Long, long ago, in ad agencies far, far away, creatives toiled mightily to come up with Unique Sales Propositions, aka USP’s. In those Mad Men days, the thinking was that all you had to do was claim a unique benefit, real or imagined, for your product or service, beat it … More »
The issue I have always had with using Facebook for business is its lack of customization. There is an overall “sameness” to the pages. Branding elements, product info, news and customer interactions all get pretty much the same treatment as vacation pictures and the ubiquitous adorable kitty videos. Ironically, Facebook … More »
Andy Warhol, the 1960‘s visionary artist and celebrity watcher, predicted that “…everyone will be world famous for 15 minutes.” Today the Internet, websites and social media have made Warhol’s prediction a reality, giving just about anyone the ability to become “famous” or a lot longer than the predicted quarter of … More »
Lately, I’ve heard a number of clients lament that they’ve just gotten the hang of the Facebook, Twitter, YouTube axis and now here comes Google + ! Do we really need another Social Media Platform? Well, after wrangling an invite, spending some time on the site and reading the reviews, … More »
Many people find Social Media somewhat overwhelming, they just don’t know where to start. One strategy is to start by participating on one platform, get comfortable and then as you gain confidence, add other platforms one at a time. Twitter is a good place to start. In order to demonstrate … More »
Arts organizations are ideally suited for the Internet. By definition, they are content creators, with plenty of “cool stuff” to draw from. Also by definition, they appeal to a specific interest group, giving them a built in audience of fans, attendees, and supporters, all of whom can comprise an loyal … More »
By now, most non-profit organizations have tried their hand at collecting donations online with varying degrees of success. According to a Target Analytics, in 2008, non-profits received approximately 10% of their donations online. That number is expected to continue to grow, constituting the majority of donations by 2020, or sooner. … More »
Getting lots of traffic but not lots of customers? You’re web site could be driving away potential business. The topic of conversions hasn’t been this hot since the Spanish Inquisition. Conversions as in “converting” visitors to your site into “customers” who actually want to buy something or at least contact … More »
Social Media has moved out of it’s embryonic stage to be regular part of cyber-life. Now that’s it been around for a while, the “rules of the road’ are becoming clear and we can begin to formulate a set guidelines for getting the most out of these experiences. Pick Your … More »