Arts Marketing

Fundraising Online

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By now, most non-profit organizations have tried their hand at collecting donations online with varying degrees of success. According to a Target Analytics, in 2008, non-profits received approximately 10% of their donations online. That number is expected to continue to grow, constituting the majority of donations by 2020, or sooner. … More »

Just Say No to Templates

cookie-cutter

Arts organizations are ideally suited for the Internet. By definition, they are content creators, with plenty of “cool stuff” to draw from. Also by definition, they appeal to a specific interest group, giving them a built in audience of fans, attendees, and supporters, all of whom can comprise an loyal … More »

Google + and the Arts

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Lately, I’ve heard a number of clients lament that they’ve just gotten the hang of the Facebook, Twitter, YouTube axis and now here comes Google + ! Do we really need another Social Media Platform? Well, after wrangling an invite, spending some time on the site and reading the reviews, … More »