Objective
The West Oak Lane Jazz & Arts Festival is three day outdoor Festival in North Philadelphia which features some of the most renowned jazz and blues artists in the world. The Festival needed a site that would act as a source of information about the festival and its artists and promote the festival all year round.

pmc Actions
• Created a distinctive interface utilizing performance photos from past festivals and created special sections including information on the artists, a full schedule of events, parking and directions, etc.
• Added music clips playing in background on section openers
• Promoted an online sweepstakes sponsored by JazzTimes Magazine, the winner getting an all expense paid trip to the festival.

Key Results
• With an improved internet presence, the festival was able to attract a higher level of performers, most notably Roy Ayers and WAR.
• 125,000 people attended the festival over its three day run, many of them bringing print outs of the schedule for the web site.
• The winners of the contest were a couple from the opposite end of the USA, Vancouver, Washington.