A newly constructed apartment building in Westchester, NY, presented a dual challenge: Creating the brand identity for the property, and promoting the idea of living on the Yonkers waterfront.
Results: The campaign resulted in near full occupancy in under a year.
• The "I Gotta Move" YouTube video contest gave away an apartment. It was picked up by main stream media – Channel 7 Eyewitness News and WCBS AM Radio.
• Website set the brand personality, provided information and generated leads
• 33 Reasons to Live at 66main
brochure/sales collateral promotes life in the neighborhood and in the building.