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BRANDING: Real Estate| 66 Main | Metro 92 < Previous | Next >
66 Main: Luxury Rental on the Hudson

A newly constructed apartment building in Westchester, NY, presented a dual challenge: Creating the brand identity for the property, and promoting the idea of living on the Yonkers waterfront.

Results: The campaign resulted in near full occupancy in under a year.

Highlights:
• The "I Gotta Move" YouTube video contest gave away an apartment. It was picked up by main stream media – Channel 7 Eyewitness News and WCBS AM Radio.

• Website set the brand personality, provided information and generated leads

• 33 Reasons to Live at 66main

brochure/sales collateral promotes life in the neighborhood and in the building.






 

 

 

 



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