|The owners of The Chelsea Brewing Company were passionate about bringing micro brewing to the Big Apple. CBC was the first brewery built in New York City since the Great Depression. Our objective was to connect it to the life and history of the city.
Campaign: Logo, packaging, collateral
Results: Over a decade later Checkered Cab Blonde Ale can be found in bars and selected deli's throughout the city and the Chelsea Brewing Company is still the only active brewery in Manhattan.
• Created brand imagery based on iconic imagery. 19th century beer emblems, Checkered Cabs, NY Harbor at Sunset.
• The brand imagery was further implemented through collateral items such as signage, glasses, coasters, beer taps and direct mail pieces.