|The "Trolley Barn" is 19th century landmark building along the Hudson that was converted into duplex, loft style apartments.
Results: Repositioned building as live/work space, ideal for entrepreneurs. Fully leased all 40 loft style apartments in under a year.
• Building's new name and logo paid homage to building's railroad heritage.
• Website set the brand personality, provided information and generated leads.
• Viral campaign, including Craigslist campaign created buzz and generated leads, brochure/sales collateral promotes life in the neighborhood and in the building.