Workshops and Seminars:

Sharing our experiences...face-to-face

Michael Pilla has conducted workshops and seminars and taught website design and development courses at colleges and Universities in New York City and Westchester. He also writes and speaks on topics related to internet marketing and the arts, non-profits and small business. A partial list of past seminars includes:

Real World Social Media or Life @ 140 Characters at a Time
An introduction to the ways of Facebook, Twitter, LinkedIn. How to profitably use this powerful medium to reach new markets, keep your hold on your current market and build a dedicated group of fans and followers.

Online Fundraising
How to use the internet to find potential donors, collect donations and build a loyal community of supporters. Integrated marketing, tips on building a successful web site, an evaluation of useful third party sites and strategies for ongoing donor relations are discussed. Attendees also receive a comprehensive list of resources.

Internet Marketing Overview
More than just web sites, we take a look at all the tools available to the Internet marketer today and tomorrow, and how they work together to form an effective campaign.

Making Better Web Sites—The Development Process
Yes, there is a process. We take you through our seven step process for creating web sites that reflect your company's brand and speak to your users.

Search Engine Optimization Strategies
SEO is the most commonly used phase in Internet marketing, but there's more to it than just keywords and rankings. We show you why SEO is the first thing you should consider when planning your campaign.

From Traffic to Sales
You say they're knocking but they don't come in? Strategies for converting Search Engine rankings and the traffic they generate into sales and revenue.

Home Pages: The Good, The Bad, The Ugly
Your home page is the most valuable marketing asset your company owns. Real-life examples are deconstructed to see what works and what doesn't.

Corporate Creativity
The creative spirit and the corporate mentality have more in common than you might think. We explore how the creative process can coexist with the bottom line.